Knowing Your Worth: Practical Pricing Strategies for Artists and Creatives
Wednesday, October 15th @ 1–3 pm ET, via Zoom
Below, you will find information regarding the AFC's upcoming Free workshop:
Meet your pricing coach: Aly Auer
If numbers aren’t your thing (and let’s be honest, most of us got into entertainment for the art, not the spreadsheets), Aly gets it. She’s a finance and economics pro who’s spent over a decade helping creatives turn financial confusion into clarity. Aly’s worked with entertainment professionals across Canada, the US, the UK, and Germany, so she knows the unique challenges of the industry.
Most of us never learned how to price our work. It’s often a mix of guessing, comparing, and hoping for the best. Let’s change that. In this hands-on workshop, Aly will help us uncover how to:
Do the real math behind sustainable pricing
Apply different pricing methods—and know when each makes sense
Understand the psychology behind undercharging and how to break the cycle
Communicate your value and set confident professional boundaries
Don’t miss this chance to gain the tools, mindset, and confidence to price your work with purpose.
This event is free to attend, and closed captions, ASL interpretation, and translated captions will be available. Can’t make it live? Register anyway, and we’ll send you the recording!
